Ready to Talk About an A/B Testing Program?
Have traffic but aren’t sure what really drives conversions? Share a few details and a Taurist founder will reach out to see if our A/B Testing Program is a fit.
We run always‑on A/B tests for ecommerce, SaaS, and service brands with traffic by using clean data, focused roadmaps, and founder‑led execution.
Clean tracking, strategic roadmap, full‑funnel tests
Work directly with founders—no junior handoffs
Most teams “do some testing.” Few run a disciplined program with clean data, clear hypotheses, and real accountability.
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Before we run a single experiment, we make sure your data, insights, and plan are solid. So every test you run is grounded in reality, not guesses.
We audit your analytics, events, and key funnels to make sure the numbers you see are the numbers you can trust and to find missing, broken, or misattributed data before it skews your test results.
Why it matters: If tracking is off, even a “winning” test can be a bad decision. Clean data turns every test into a trustworthy signal.
We audit your analytics, events, and key funnels to make sure the numbers you see are the numbers you can trust and to find missing, broken, or misattributed data before it skews your test results.
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We audit your analytics, events, and key funnels to make sure the numbers you see are the numbers you can trust and to find missing, broken, or misattributed data before it skews your test results.
We design bold, insight‑driven variants (not tiny tweaks) that challenge your current experience. Our design and copy focus on clarity, motivation, and friction so every test has a real chance to lift performance.
Conversion-focused UX and creative for every variant
Messaging and copy rooted in real customer motivations and objections
With the foundation and roadmap in place, we handle setup, QA, analysis, rollout, and what happens next.
We set up experiments in your testing tool, connect them to analytics, and QA across devices and browsers—plus guardrails to protect critical flows. That way tests don’t accidentally tank performance or break.
Why it matters: A great idea can fail because of sloppy implementation. Solid setup prevents broken tests and protects revenue.
When a test ends, we analyze results with the right stats, segment where it matters, and give clear recommendations. If a variation wins, we roll it out; if it loses or is inconclusive, we explain why and what’s next.
Why it matters: Correct analysis avoids false wins and bad rollouts, while ensuring every test moves your strategy forward.
We recap each testing cycle, update your roadmap, and continually re-align experiments with your business KPIs, product changes, and campaigns.
Why it matters: One-off tests can give you a bump. Continuous testing compounds learnings into lasting growth.
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"Taurist became an extension of our team. We value partners who listen, think, and execute. Taurist did all three, turning their audit into smart design and development that improved both the buying experience and our team's momentum. The result is a modern, conversion-focused site plus a partner we trust."
We keep the process simple and transparent, so you always know what’s running and how it’s affecting revenue.
We do a deep dive of your goals, margins, tracking, and funnel drop‑offs, then turn the findings into a prioritized 90‑day testing roadmap.
We design, write, implement, and QA your first wave of tests, you can expect 1–3 live tests at a time, depending on traffic, across key points in your funnel.
Each month we review wins, losses, and learnings, update the roadmap, and re‑align tests with your current priorities.
You can run ad‑hoc tests, hire a big CRO agency, or ask a design studio to “try some experiments.” Here’s how that compares to a focused, founder‑led testing partner.
Taurist is a conversion and data studio where the people on the call are the ones doing the work. We keep our client list small so you work directly with the founders on clean data, smart experiments, and real lifts.
Founders‑direct model. No PM layers or juniors running your tests.
Limited clients, deeper focus. We only take on a handful of brands at a time.
Obsessed with winning, not volume. Big lifts and durable learnings matter more than big slide decks.
Clean data first. Every engagement starts by fixing tracking so results are trustworthy.
$500M+ in revenue influenced. Across ecommerce, SaaS, and service brands.
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Have traffic but aren’t sure what really drives conversions? Share a few details and a Taurist founder will reach out to see if our A/B Testing Program is a fit.
A few common questions we get from teams before they start a structured A/B testing program with us.
For proper A/B testing, you need enough traffic and conversions for tests to reach significance in a reasonable amount of time. There’s no single magic number, but on our first call we’ll look at your current traffic and funnel to see what’s realistic. If your volume is too low for reliable A/B tests, we may recommend starting with a Conversion Audit and bigger UX changes instead of small experiments.
That’s exactly why every A/B Testing Program with Taurist starts with a data and tracking checkup. We audit your analytics, events, and key funnels, flag what’s broken or missing, and fix what’s critical before we launch any experiments. If we can’t trust the data, we don’t test—full stop.
We’re full‑service. For each test, we handle strategy, UX and creative recommendations, conversion copy, and implementation support. We’ll either set up the tests directly in your experimentation tool or collaborate closely with your dev team to make sure everything is implemented and QA’d correctly.
We work with most major experimentation and analytics platforms and can usually plug into what you already have. If you don’t have a testing tool in place yet, we’ll help you choose and set one up based on your stack, budget, and traffic.
Most clients start seeing useful insights—and often early lifts—within the first 60–90 days, as the initial tests complete. That said, we treat success at the program level, not just a single “hero” test. Some experiments will win, some will lose, and some will be neutral. The value comes from the compounding effect of many well-run tests over time.
Not at all. Losing tests are part of a healthy experimentation program. Every test (win or loss) teaches us something about your customers and your product. We document those learnings, update the roadmap, and use them to design stronger tests. The goal is a portfolio of experiments that together drive conversions and revenue—not a 100% win rate.
Most internal testing efforts stall because no one truly owns the process end‑to‑end. With Taurist, you get a dedicated, founder‑led team that handles data, research, roadmap, design, implementation, QA, and analysis. You’re not just getting ideas—you’re getting a structured program, tested properly, with someone accountable for results.
We recommend planning for at least one full quarter of testing so we can research, launch multiple tests, and start to see compounding gains. A/B testing is most powerful as an ongoing practice, not a one‑off project—but we’ll walk through program options and fit with you on the call.
Our guarantee is simple: if our A/B Testing Program doesn’t produce positive, measurable results, we’ll keep working for free until it does. On our first call, we’ll clarify what “positive results” means for your brand and how we’ll measure it, so expectations are crystal clear on both sides.
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