CRO Audit · High-Converting Design · DTC Baby Care

How a DTC baby-care brand doubled sales in 60 days

Annabella entered the US with a patented breast pump and a 0.48% conversion rate. Conversion Works used a 60-page CRO audit to prioritize the Shopify rebuild around education, trust, mobile cart momentum, and homepage proof.

What changed

The audit showed that US shoppers needed more education before they could understand the pump's value. The rebuild clarified the product narrative, improved navigation and information architecture, moved proof closer to the purchase decision, and made the mobile cart easier to use without pushing shoppers out of flow.

• +113% conversion-rate increase in 60 days.
• +234% add-to-cart increase.
• +198% reached-checkout increase.
• +226% completed-checkout increase.

The work included CRO audit strategy, information architecture, PDP redesign, mobile cart implementation, homepage social proof, and launch support. The page explains the client context, the baseline conversion problem, the audit findings, the implementation path, and the measured 60-day performance impact.

For shoppers, the rebuilt experience made the product easier to understand before they reached the buying decision. For the team, the roadmap made each design and implementation choice trace back to a specific conversion barrier.

Explore Conversion Works or read the Her Fantasy Box case study.