A.I. Startup Branding
Aiirify aims to be the go to Issue Resolution of the future. Using their advance NPL algorithm and extensive experience in Issue Resolution it will revolutionize the way companies handle and pay for their IT issue resolution. Using a chat like feature for resolution, it eliminates the learning curve and boosts productivity of value work by eliminating the need for staff to worry about IT.
To create a brand that differentiates itself from possible competition and but still was able to deliver the core message of the tech startup. Create an "AiiR" character to give life to their ChatBot and a world around it.
Aiirify gets its name from its core function, Artificial Intelligence Issue Resolution. Air also symbolizes its ability to move quickly and freely. We wanted the logo to represent that. In alchemy the signal for Air was a triangle with a line on the top half. Alchemy was the precursor to chemistry.
The triangle represents the number three which, in many cultures, is synonymous with balance. It can also be interpreted as stability and power when it is facing upwards, it shows that the company moves in the right direction.
We wanted to incorporate the A of Aiirify into the logo and keep a facing up triangle shape. We looked at processors and circuit boards for inspiration for the final logo.
AI is always learning, it takes the information it previously had and builds a connections to become smarter for the future. The system, takes the problem, makes connections and aligns everything correctly. The logo starts with two small lines on the top left, and as it goes down to the bottom right these lines start becoming clearer, and by the end the A becomes more stable and thus more legible. Same can be said for what Aiirify does.
Aiirify's sytem is made up of five elements. Color, typography, illustrations, connecting lines. When used collectivity these elements give a sense of speed and fun.
Aiiron needed to have some sort of life. Being that the chat function, lived and operated like a human, it was only natural to give him a look. By building a connection with the character of Aiiron users are more likely to come back to the interface and use the product.
Now that we had a better grasp of the branding for Aiirify we were able to begin their website. For more details on their website click here to see that case study.
Now that we had a better grasp of the branding for Aiirify we were able to begin their website. For more details on their website click here to see that case study.
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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Be ready to be taken in a journey where projects are always on time and customer satisfaction is always high. Tell us a little bit about yourself and your project.
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Be ready to be taken in a journey where projects are always on time and customer satisfaction is always high.
Tell us a little bit about yourself and your project.
