Fitness Branding
Nowly positions itself as the company to democratize personal training. It wants to give people access to the best personal trainers, and give personal trainers access to high quality clients. With it's network of trainers and users it aims to give some control to the individuals in a sector that is heavily dominated by gyms that take a large cut of profits and makes personal training a high income commodity.
To create a fun brand that uses technology to improve personal fitness.
March 2021 - April 2021
We decided to use a location pin as the main icon due to the fact that you can pinpoint trainers based on their location. The running man icon inside the pin has the X shape to represent the “express” aspect of the application, and how quickly things can happen.
For the brand we had to consider how the logo would look in the Apple/Google Play Stores. We chose an orange tone as the main color. The white and orange are great colors that easily associate with health and positivity. Orange is capable of inducing happiness, excitement, friendliness, warmth, and youthfulness. This palette has calming tendencies and can subliminally make users more likely to trust this app for their health needs.
Orange was definitely going to be the main color for Nowly, but to make the brand seem a little bit more light hearted we added a shade of pink to transition from the other colors. The dark navy blue was made with the dark mode version of the app in mind.
Some users prefer using the app in dark mode. Others prefer it light. There are just so many touchpoints that a person experiences the brand. In order to prepare for this, different variations of the logo were created to consist legibility regardless of the background.
Fitness is all about aesthetics. Even the smallest details can help perception of a brand. We wanted the models to look realistic yet feel like anyone could be that model. We used shadow to accentuate details of the models but still left enough to let it feel like an extension of the user.
Nowly position themselves as a young company that likes to be fun. They don’t want their product to be too rigid and therefore needs to have a voice that matches. The copy we made matched that vibe, with little puns and jokes whenever the user accomplishes something. This makes their product fun.
Fitness however is a little bit different. Stability and details are must haves. That’s why most icons on the application are more rigid with a great emphasis on shadowing to accent muscles.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Be ready to be taken in a journey where projects are always on time and customer satisfaction is always high. Tell us a little bit about yourself and your project.
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Be ready to be taken in a journey where projects are always on time and customer satisfaction is always high.
Tell us a little bit about yourself and your project.
