Fun Cannabis Branding
Three Weeks
Cannabis strands and brands come and go. The competition is high and the barrier for entry is low. In order for a brand to succeed it needs to differentiate itself from the competition. Smack Pack needed a memorable design for its Mylar bags that could create a lot of "hype" around the cannabis community. It needed to be fun, happy, but still not too appealing to kids due to regulation issues.
The designs for this brand were heavily inspired by 90s comic books. This relates to a large demographic in their target audience. The logo is meant to look like an action sound effect bubble commonly associated with the format. We wanted it to symbolize speed, strength, and a good time.
The goal of Smack Pack was to be fun. In the cannabis community the term "getting smacked" means that the THC content was so strong that when the high comes, it smacks the consumer. We chose a colorful palette to fit in with the comic book theme of it all, but it was important to make it primarily green to match the cannabis flower.
The font practically chose itself, it was a no brainer that we wanted the whole look of the brand to be that of a comic book. Therefore the fonts needed to look like a comic book. We chose the headers to look like action bubbles and the paragraphs to look like conversation bubbles often seen in the comic books of the time.
Our goal was to make an actual page of comic book for the Mylar bag packaging. The goal here was to peek curiosity in the consumers and get them to take a closer look in the packaging. That way the aesthetic of it would play a major part in the sale of the product. And as the brand grows and offers more variations of its products there would be different comic book stories. This is to encourage consumers to collect the bags and be on the lookout for new offerings.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Be ready to be taken in a journey where projects are always on time and customer satisfaction is always high. Tell us a little bit about yourself and your project.
👇
Be ready to be taken in a journey where projects are always on time and customer satisfaction is always high.
Tell us a little bit about yourself and your project.
