doubleAI: making complex AI clear
A simpler website structure for a complex AI company, with clear paths into its research and room for new articles as the work evolves.
On this page
For doubleAI, simplicity was the hard part. The company’s work in AI offered many possible directions for the website. The challenge was to make the first encounter clear while giving interested readers a route into deeper technical material.
A clear starting point for complex work
The website needed to introduce doubleAI without asking every visitor to begin with the technical detail. At the same time, the research had to remain accessible to people ready to explore it.
Taurist shaped the UX, information architecture and website structure, then supported development planning and coordination. Moxie Method led the messaging, branding and development.
Making the structure do more
Our focus was the order in which visitors encountered information: an introduction to the company, a route into its research and a way to go deeper when a topic became relevant.
That meant making choices about page hierarchy, navigation and calls to action. The aim was to keep the experience approachable while preserving access to the substance behind it.
Built for the next article
The structure also had to support a company whose work keeps moving. Adding articles and changing content needed to be part of the website’s day-to-day use.
The handoff addressed editable content and flexible article calls to action, so different posts could serve different purposes. The goal was to make future publishing fit the site rather than require a new page structure each time.
In partnership with Moxie Method
Moxie Method brought the messaging, branding and development. Taurist contributed the UX, information architecture, structure, development planning and coordination that helped connect those elements into the website experience.
The website today
The website is live at doubleai.com (opens in a new tab), with a focused introduction and access to its research. This retrospective looks at the work behind that simplicity: deciding what visitors need first, where deeper information belongs and how the site can keep changing.
In partnership with Moxie Method. Taurist: UX, information architecture, development planning, website structure and coordination. Moxie Method: messaging, branding and development.