Conversion optimization—done properly.
We don’t “optimize” by guessing. We diagnose friction, design focused improvements, validate with testing when possible, and make sure tracking is solid so the numbers mean something.
Work directly with a senior, founder-led team. We find conversion friction, ship improvements, and measure real impact.
Clean tracking and experimentation that proves what works
Conversion-focused design grounded in real user behavior




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We don’t “optimize” by guessing. We diagnose friction, design focused improvements, validate with testing when possible, and make sure tracking is solid so the numbers mean something.
Pages and flows designed for clarity, trust, and action (landing pages, pricing, PDPs, checkout).

Pinpoint the biggest conversion leaks and get a prioritized plan of what to fix first.

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Watch real users. Solve real problems.

Validate changes with experiments and analysis so you invest in what actually wins.


Clean, reliable tracking so your decisions are based on data you can trust.

We build and QA the changes we recommend in Shopify, Webflow, HubSpot, WordPress, or your custom stack.



Start with a one-off audit or plug us in end-to-end. Each step stands alone or stacks into a full optimization engine.
Start with evidence, not opinions. We review your site, funnels, tracking, and analytics to find what is costing conversions and where the fastest gains are.

We translate findings into conversion-ready layouts and messaging. Expect clean, focused designs with fast review cycles.

We implement changes with precision and QA. If testing makes sense, we run the experiment. If not, we ship improvements with solid measurement.



Direct access to the founders (not routed through an account manager)
A shared, prioritized backlog (so everyone knows what’s next and why)
Clear hypotheses + success metrics before anything is built
Fast feedback loops (design reviews and implementation checkpoints)
Clean documentation (so knowledge doesn’t disappear when a contractor leaves)
Professional execution (tight QA, clean tracking, no sloppy “close enough” work)

Simplifying Complexity for Conversion
“Taurist brought clarity and focus to a very complex site with multiple product offerings. They restructured our homepage and navigation in a way that increased engagement and helped us onboard more clients faster. The impact was immediate and measurable.”
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A Complete CRO Overhaul
“Taurist took our Shopify store to the next level — modernizing the design, upgrading to Shopify 2.0, and dramatically improving how well our site converts. The difference was clear from day one.”

#1 Pickleball App in NYC, with Help from Taurist
“Taurist helped us design a website and app experience that drove user signups and helped us become NYC’s leading pickleball app. Their design and CRO instincts were spot-on.”

High-Impact, High-Converting Work
“We’ve worked with Taurist on several Shopify sites and they’ve always delivered. They designed the Shinobi Japanese learning app and helped us roll out multiple high-converting eComm sites with speed and polish.”

Speed Without Sacrificing Quality
“Taurist helped us launch a new site and multiple landing pages ahead of a major event. They moved quickly without compromising design or conversion — exactly what we needed.”
Exceptional Service and Organized Team
“Taurist played a critical role in supporting our organization, getting our UX and Webflow development projects optimized. Their turnaround times, attention to detail and post-project support are all well above exemplary and I look forward to a long, beneficial partnership with them.”

My Go-To CRO & UX Partner
“I’ve worked with Taurist across client audits, eCommerce optimization, IA design, and site builds — and they always deliver. They bring sharp thinking, clean execution, and real CRO results.”

Fast, Focused, and Results-Driven
“Taurist redesigned our website to better capture leads and reflect the speed of our business. They moved fast, stayed on budget, and consistently brought CRO thinking to the table. Their work also helped several of our DTC brands improve conversions on Shopify.”

5+ Years of Partnership and Innovation
“Taurist has been a trusted partner for over 5 years. From designing my travel site to building client tools and custom booking flows, they’ve supported every step of my business with care and CRO-focused thinking.”
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Our Secret Weapon for Growth
“Taurist has been instrumental in helping us design and optimize countless websites over the last two years. Their conversion-focused design work has directly contributed to our growth. They just get it.”
From Site to CRM — All Covered
“Taurist built our website, landing pages, and full HubSpot CRM — and made it all work together. The site converts well and their team was fast, responsive, and incredibly easy to work with.”

If you’re thinking it, chances are someone else has too. Here’s what most clients ask before working with us.
In 25 minutes we review your page, surface 2–3 high-ROI fixes, and agree on the best next step (Mini Audit, test plan, or redesign). You’ll leave with action items—this is not a generic discovery call. You will not be pressured to sign with us. Regardless of outcome you'll always leave a call with with real value
We’re founder-led and boutique. You work directly with experts who do the research, design the solution, run the experiments, and ship the winning changes. We also invest in usability studies and build AI/automation tools to speed research and prioritization—most agencies don’t.
We’ve helped clients drive $500M+ in additional revenue. Typical lifts vary by page and traffic, but we prioritize fast, compounding wins and maintain transparency on impact.
If volume is high, we run classic A/B tests. If it’s lower, we use usability studies, analytics, and directional tests on high-impact flows (cart/checkout, pricing, signup) and ship evidence-backed improvements.
We approach measurement with the same rigor as building a solid foundation. This means establishing clear event definitions, ensuring a clean and precise implementation, conducting thorough quality assurance, and creating dashboards that provide trustworthy insights. Our goal is to make sure that every data point is reliable and actionable, allowing you to make informed decisions with confidence.
Yes. We design high-converting pages in Figma and implement on Shopify, Webflow, WordPress, or custom stacks. Prefer to use your devs? We’ll hand off clearly and QA together.
We start with measurable outcomes and prioritize by impact. Every initiative has a hypothesis and a success metric before it ships.
We prioritize by ROI using research signals (behavioral data, funnels, replays, usability findings, surveys, and benchmarks). Hypotheses are scored, tests are right-sized, and wins are documented.
Most clients start with a CRO Audit or Strategy Call, then move into Testing/Optimization or a Focused Page Redesign. Ongoing retainers are available for compounding gains.
Chat with our team.
Monday-Friday 9am to 5pm (EST).
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On a short call, we’ll review your site and identify:








Quick, actionable improvements you can apply immediately, based on conversion best practices and what we see most often when auditing funnels.
