Ask a lot of questions. 🙋🏿
Digital products are made to solve a problem, and users will use your product as the solution. In order to understand the user you need to know the root of their problem.take me to wonderland
Why do they have it? What are they doing when they have it? When do they have it? Why do they need a solution? What other solutions are there? Is there a better solution? what did they have for breakfast? Is the S or C silent in "scent"? Why does English work like that? 🤪
Then we ask why to those questions, and then why to why we're asking why, and why are you still reading this?
As you can see it's very easy to go down the rabbit hole. 🐇🎩
Let us be your Alice.
'Our goals can only be reached through the vehicle of a plan. There is no other route to success.'
_ Pablo Picasso
Low/High Fidelity Prototypes
Information Architecture (IA)