Conversion
Sharper decisions about offers, product pages, funnels, and customer confidence.
Taurist Field Notes
Useful ideas for small teams.
A practical Tuesday letter about conversion, websites, AI workers, and the systems that help a small business operate with more capability and less friction.
- One email each week
- Written by Taurist’s founders
- Unsubscribe anytime
Join Taurist Field Notes.
Get the week’s most useful idea, the evidence behind it, and one action you can apply.
One publication
Four parts of the same operating problem.
Small businesses rarely experience conversion, websites, automation, and internal operations as separate disciplines. Field Notes connects them, then turns the connection into something useful.
Websites
Clearer public systems that explain the business and help the right people act.
AI workers
Practical ways to structure recurring work with approvals and human oversight.
Small-team systems
Operating principles that increase capability without adding unnecessary complexity.
The weekly rhythm
Short enough to read. Useful enough to keep.
Each edition is built around one idea rather than a pile of links. You get the argument, the supporting Note, and a practical next move.
One featured idea
A founder’s introduction and one complete thought worth carrying into the week.
Evidence, not filler
The relevant Taurist Note and, when genuinely useful, up to two supporting links.
One action to take
A concrete prompt, check, or decision you can apply to your own business.
Founder voices
Written by the people doing the work.
The named author changes with the subject. Replies go to that author, so the newsletter can become a useful conversation instead of another broadcast-only channel.
Edu Rigonato
Conversion, product thinking, websites, and the practical systems behind Taurist’s portfolio.
Rich Hill III
Operations, implementation, AI workers, and the details that turn an idea into reliable work.
Read before you subscribe
Explore the thinking behind the letter.
Every full Note remains available on the Taurist site. The newsletter is the weekly editorial layer that helps you choose what matters now.
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